微粒贷拉新每�?0元现金奖�?微粒贷拉新活动刷屏裂变技�?/title> <meta name="keywords" content="微粒,贷拉,新每�?�?每个,20�?现金,奖励," /> <meta name="description" content="昨晚各位应该有被微信的微粒贷刷屏吧。包括村长昨日也发了朋友圈、微信群和公众号。那么，为什么微粒贷昨天能刷屏，而今天又被限制分享了呢？首先还是和各位简单回顾一下昨�? /> <link href="/style/css/base.css" rel="stylesheet" type="text/css" /> <link href="/style/css/style.css" rel="stylesheet" type="text/css" /> <script src="/style/js/common_tpl.js" type="text/javascript"></script> <script src="/style/js/jquery-1.7.1.js" type="text/javascript"></script><script type="text/javascript" src="/style/js/jquery.min.js"></script> <script type="text/javascript" src="/style/js/script.js"></script> </head> <body> <div class="wrapper-outer">   <div class="topBar"> <div class="wrapper"> <div class="t-fl">专注网赚项目,各类软件源码,活动线报等全网资源免费分享平�?/div> <div class="t-fr"><a href="https://jq.qq.com/?_wv=1027&k=5HpShMf" target="_blank">加入QQ�?/a> <a href="/about/guanggaohezuo/">联系我们</a> <a href="/about/tougaoshuoming/">投稿说明</a> </div> </div> </div>  <div class="header clearfix"> <div class="logo"> <a href="/"><img src="/style/picture/logopic.png" alt="果果资源网——时时更新各类网赚项目，资源，软件，源码等等" /></a> </div> <div class="search-fr"> <div class="ah_nav_zuo_lim"> <form name="formsearch" action="/plus/search.php" id="search"> <input type="hidden" name="kwtype" value="0" /> <input name="q" type="text" class="seach_cha" value="在这里搜�?.." onfocus="if(this.value=='在这里搜�?..'){this.value='';}" onblur="if(this.value==''){this.value='在这里搜�?..';}" /> <input value="搜索" class="seach_dian" type="submit"> </form> </div> </div> </div>  <div id="pjax-con" class="wrapper"> <div class="navbar clearfix"> <div class="pull-left"> <div class="navbg"> <div class="col960"> <ul id="navul" class="cl"> <li class='item common'> <a href="/" >首页</a> </li> <li class='item navhome'><a href='/a/2222/' >网赚文章资讯</a> </li> <li class="item common"> <a href="/a/90000/" >自动阅读挂机项目</a> </li> <li class="item common"> <a href="/a/999/" >【免费】挂机项�?/a> </li> <li class="item common"> <a href="/a/_jingpintuijian_/" >【精品推荐�?/a> </li> <li class="item common"> <a href="/a/8888/" >0撸赚�?/a> </li> <li class="item common"> <a href="/a/wangzhanyuanma/" >网赚项目</a> </li> <li class="item common"> <a href="/a/1111/" >免费福利</a> </li> <li class="item common"> <a href="/a/555/" >收费项目</a> </li> <li class="item common"> <a href="/a/4444/" >软件脚本代理</a> </li> <li class="item common"> <a href="/a/7777/" >网站源码</a> </li> <li class="item common"> <a href="/a/yinliutuiguangjishu/" >引流推广技�?/a> </li> </ul> </div> </div> </div> <div class="pull-right"> <ul> <li class="weixin"><a href="http://wpa.qq.com/msgrd?v=3&uin=825185453&site=qq&menu=yes" title="QQ联系" target="_blank">QQ联系</a></li> <ul/> </div> </div>  <div class="wrapper clearfix pt10"> <div class="con-left"> <div class="positionbar"> <ul class="bread clearfix"> <li class="ico"><img src="/style/picture/ico_07.png" /></li> <li><a href="/">首页</a></li> <li> <a href="/a/2222/">网赚文章资讯</a> </li> <li class="last">微粒贷拉新每�?0元现金奖�?微粒贷拉新活动刷屏裂变技�?/li> </ul> </div> <h1 class="main-tit2"><span class="black f20 fb"><a href="/a/2222/20200429/185.html">微粒贷拉新每�?0元现金奖�?微粒贷拉新活动刷屏裂变技�?/a></span></h1> <p class="icogroup lh180 loginfo"><span class="ico-list"><span class="icon icon-01"></span>发布：admin</span><span class="ico-list"><span class="icon icon-02"></span>04-29</span><span class="ico-list"><span class="icon icon-03"></span>分类�? <a href="/a/2222/">网赚文章资讯</a> </span><span class="ico-list"></span> </p> <div class="art-content pt10 f16 lh200"><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;"> 昨晚各位应该有被微信的微粒贷刷屏吧。包括村长昨日也发了朋友圈、微信群和公众号。那么，为什么微粒贷昨天能刷屏，而今天又被限制分享了呢？首先还是和各位简单回顾一下昨晚的微粒贷拉新活动�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#800080" style="overflow-wrap: break-word;"><span style="overflow-wrap: break-word; font-weight: 700;">01、活动介�?/span></font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;"><span style="overflow-wrap: break-word; font-weight: 700;">1、微粒贷借钱</span></font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">其实和支付宝的借呗差不多，就是用户可以先通过微粒贷借钱。都属于信用支出，提前消费�?/font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <div align="center" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;"> <img _load="1" alt="" border="0" class="zoom" file="https://img.hxwz2.com/20200429/4/1.png" height="300" id="aimg_kHV4h" lazyloaded="true" src="https://img.hxwz2.com/20200429/4/1.png" style="overflow-wrap: break-word; cursor: pointer;" width="400" /></div> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;"><span style="overflow-wrap: break-word; font-weight: 700;">2、微粒贷拉新</span></font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">用户A分享一张带个人标识的二维码海报到朋友圈或微信群，只要好友扫码、并开通微粒贷查看借钱额度，用户A就可以获�?0元现金奖励�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><span style="overflow-wrap: break-word; font-weight: 700; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"><font color="#000000" style="overflow-wrap: break-word;">3、裂变流�?/font></font></span><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">顺便给大家梳理一下，微粒贷拉新裂变的流程�?/font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <div align="center" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;"> <img _load="1" alt="" border="0" class="zoom" file="https://img.hxwz2.com/20200429/4/2.png" height="337" id="aimg_cMhCL" lazyloaded="true" src="https://img.hxwz2.com/20200429/4/2.png" style="overflow-wrap: break-word; cursor: pointer;" width="600" /></div> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#800080" style="overflow-wrap: break-word;"><span style="overflow-wrap: break-word; font-weight: 700;">02、微粒贷为什么能刷屏</span></font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">以上，让我们对昨晚的微粒贷活动，有了一个初步了解�?/font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">那么接下来，我们详细分析一下，为什么微粒贷的活动能刷屏？或者说是哪些因素让微粒贷活动能刷屏�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;"><span style="overflow-wrap: break-word; font-weight: 700;">1、官方产�?自带信任</span></font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">首先这次微粒贷借钱的拉新活动，本身属于金融产品。其实一般拉新的门槛和成本都极高�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">但是，因为这个产品是微信官方推出的，就像微信自己的公众号、视频号产品一样�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">所以，用户从扫码到登录授权输入密码，内心对此活动的信任值都很高�?/font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;"><span style="overflow-wrap: break-word; font-weight: 700;">2、限.量内�?营造稀�?/span></font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">在此活动之前，我一直以为人人都有微粒贷借钱这个功能，包括十里村的诸多村民在后台留言也有此疑问�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">后来才发现，并不是所有人都能开通微粒贷借钱，包括支付宝借呗也一样�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">所以，对于一些有需求的人来说，或者叫善于利于资金的人来说。能够开通借呗、微粒贷是比较好的事情�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">自然也让这次活动分享出去之后的扫码率，开通率提高了�?/font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <div align="center" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;"> <img _load="1" alt="" border="0" class="zoom" file="https://img.hxwz2.com/20200429/4/3.png" height="337" id="aimg_t3vv6" lazyloaded="true" src="https://img.hxwz2.com/20200429/4/3.png" style="overflow-wrap: break-word; cursor: pointer;" width="450" /></div> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;"><span style="overflow-wrap: break-word; font-weight: 700;">3、大额现金奖�?/span></font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">一开始我也比较疑惑，为什么有人在朋友圈分享，难道知道自己额度对自己真的那么重要吗�?/font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">后来，我看了至少20个人都在转发的时候，我就觉得一定是有利益才促使他们去转发的�?/font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">果然，当我自己扫码测试之后，我发现只要分享海报，邀请一个好友授权开通，就能获得20元现金奖励�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">这个门槛其实是很低的，一是用户有刚需，二是用户对平台有信任，三是用户操作成本低�?/font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">所以加�?0元大额现金奖励的支持，用户分享拉新的动力就很充足了�?/font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <div align="center" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;"> <img _load="1" alt="" border="0" class="zoom" file="https://img.hxwz2.com/20200429/4/4.png" height="337" id="aimg_G5tPS" lazyloaded="true" src="https://img.hxwz2.com/20200429/4/4.png" style="overflow-wrap: break-word; cursor: pointer;" width="450" /></div> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;"><span style="overflow-wrap: break-word; font-weight: 700;">4、极速到�?没有套路</span></font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">相比于淘宝、拼多多等红包玩法，这次微粒贷的邀请才真叫诚意满满，没有套路，真的是交个朋友�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">只要好友扫码授权，几分钟内就可以收到红包到账的提醒�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">领取完红包，就可以立马提现到个人微信钱包�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">这种**和信任感，会激发用户再次去分享和裂变�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;"><span style="overflow-wrap: break-word; font-weight: 700;">5、简单又引发好奇</span></font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">分享者因为能赚钱，所以有分享的动力�?/font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">那么对于朋友圈中的用户来说，一是因为微粒贷是一部分人刚需，二是因为微粒贷的海报很简单直接�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">先说明微粒贷可以借钱，然后就引导你测试个人借款额度�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">所以对用户来说，理解起来很简单，也引起了很多人好奇�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;"><span style="overflow-wrap: break-word; font-weight: 700;">6、没有限�?加速传�?/span></font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">微粒贷昨天活动的火爆，还有一个很重要的原因，就是微信没有第一时间进行限流封号�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">这其中，一定有微信的默许成分在。亲儿子，还是有特殊待遇�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">当然这其中，微粒贷在被封上也稍微做了一些规避�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">a、只有一级，没有多级裂变分销�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">b、宣传海报以告知，测试、查阅为目的，而不是诱导分享赚钱�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">c、落地页，没有明显的分享引导。比如分享按钮不�?ldquo;分享赚钱，分享微信群”之类的诱导�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">以上这些足以说明，微粒贷团队在做活动之前，对于微信封号尺度的研判很精准�?/font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">当然也不排除，他们提前做过沟通。因为这次活动，完全算得上是一个现象级的活动了�?/font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">但微信为什么直到今天早�?0点左右，才把该活动的二维码进行限制�?/font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">因为，通过昨天一整晚的营销裂变，微粒贷已经实现了自己某一阶段的拉新目标了�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#800080" style="overflow-wrap: break-word;"><span style="overflow-wrap: break-word; font-weight: 700;">03、一场成功的裂变活动，需要哪些因�?/span></font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">微粒贷借款拉新完全算得上是一场成功的营销裂变活动，许多人都亲自体验过这些，应该深有感触，至少你被刷屏了�?/font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">包括以前的新世相、网易策划的这些刷屏活动�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">那么村长就此微粒贷案例，再延伸和各位简单刨析一下，如果你打算做一场基于微信内的营销裂变活动，需要具备哪些因素，或者说得做哪些准备�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;"><span style="overflow-wrap: break-word; font-weight: 700;">1、利益诱导，最好是现金</span></font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">尽管诱导分享是微信重点打击的行为，但是利益诱导这件事情，必须得做�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">你要想清楚，用户凭什么来参与你的这个活动？活动分享者为什么要去转发？</font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">他们一定是图某个东西，它可以是免费的门票、实物或其他的机会�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">这里关于利益或奖励的设置，简单提3小点�?/font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;"><span style="overflow-wrap: break-word; font-weight: 700;">a、合�?/span></font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">活动的奖品一定要合理，一定是用户需要的。比如宝妈喜欢育儿书籍、宝典。美女喜欢护肤美颜瘦身的样品或秘籍�?/font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;"><span style="overflow-wrap: break-word; font-weight: 700;">b、高�?/span></font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">奖品一定要足够吸引人，比如微粒贷拉新授权奖�?0元，已经算很高了�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">再比如一些活动设置万元大奖，豪华度假游，苹果11等等�?/font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">其中团队的内部激励也特别适合这些，俗话说，重赏之下，必有勇夫�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">这样，也会让用户形成对比的感觉。我的付出和我可能获得收益的对比差距�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;"><span style="overflow-wrap: break-word; font-weight: 700;">c、现�?/span></font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">许多活动经常会送积分，优惠券之类的一些奖品，但是这些不够具象，也不够**敏感�?/font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">反而是现金，用户很感兴趣�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">在微信群，连一分钱的红包都有人抢，这也是拼多多吸引人的原因之一�?/font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;"><span style="overflow-wrap: break-word; font-weight: 700;">d、提现门槛低</span></font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">不管是主动打款到账，还是需要用户主动提现�?/font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">低门槛能极大提高用户的参与率和分享率�?/font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">我曾经策划的一个拉新任务，用户只要完成操作要求，我们就主动打款至用户的微信或支付宝账户里，直接省去用户提现的步骤�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">实时的现金到账提醒，�?*每一个分享者立即做出正向的反馈�?/font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">另外，像之前惠头条的拉新虽然有提现门槛。但首次提现也很方便，关键是极速到账�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;"><span style="overflow-wrap: break-word; font-weight: 700;">2、简单易操作</span></font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">这次微粒贷的活动分享者理解上很简单，只要分享二维码，其他用户授权开通，分享者就立马获得现金奖励�?/font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">从分享、授权再到提现，几乎是人人都能参与�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">所以，我们今后的一些活动，门槛不能设置过高，用户要能快速参与�?/font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">这样才能在最短的时间，调动用户的积极性�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">另外，最好不要在一个活动中，增加多重任务�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">这样会让用户有畏难感，也会增加用户的理解难度和选择难度�?/font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">用户这个时候反而会问自己，到底参加哪个活动？这个活动自己能做吗�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">好的活动，其实目的是单一的，明确的�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;"><span style="overflow-wrap: break-word; font-weight: 700;">3、稀缺�?/span></font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">不管是微粒贷借款内测，还是网易公开课限.量限价，都是为了营造稀缺性�?/font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">越是烂大街的活动、权益，用户越不会选择去珍惜�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">当然在营造稀缺性上，有很多种玩法，核心是要向用户传递出这样的信息�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">稀缺性还会让抢到的用户，觉得捡到了便宜，具体做法有：</font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">a、原�?99元，秒杀9.9或者前100名免费�?/font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">b、也可以打限.量内测，比如微信的视频号大家宁愿花钱买名额�?/font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">c、还可以设置阶梯价，比如�?00人，加价50元之类的�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;"><span style="overflow-wrap: break-word; font-weight: 700;">4、权威背�?加强信任</span></font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">前文提过微粒贷作为一款金融产品，能在朋友圈快速引起宣发，和微信的背书有很大的关系�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">因为大家都认为，至少微信不会坑他钱，有安全保障�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">信任是绝大多数交易的前提�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">那么，如何增加用户的信任，打消用户的顾虑�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;"><span style="overflow-wrap: break-word; font-weight: 700;">a、名人明�?/span></font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">海报或者活动中，可以展示商界大咖，也可以邀请综艺明星，甚至是政�?*助阵�?/font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">许多品牌的明星代言，粉丝量背后的本质就是明星能加强用户的信任�?/font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;"><span style="overflow-wrap: break-word; font-weight: 700;">b、用户案�?/span></font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">推出的产品，课程，活动，多维度展示用户的使用感受。比如感谢信、真人视频，活动照片，都能增加用户的信任�?/font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;"> 还可以直接用一些数据辅助，比如卖了多少万单，有多少人购买等�?/font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">也可以是成功案例，比如社交电商平台，可以展示多少团队长赚钱的数据�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;"><span style="overflow-wrap: break-word; font-weight: 700;">c、官方权�?/span></font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">如果一个项目告诉你是经过政府授权的，有ZJ资质的，是不是会心安一点？</font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">如果一个项目是有大企业背景的，是不是会比其他项目更吸引你？</font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">比如最近的淘小铺是阿里旗下的，京喜是京东推出的，微粒贷是微信的�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;"><span style="overflow-wrap: break-word; font-weight: 700;">5、启动流�?/span></font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">一个活动不管规则、玩法设计的多么完美，如果没有渠道发声，没有推广，它就永远不会自己转动起来�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">早前微粒贷发布过类似的活动，公众号的阅读量都超过�?0�?�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">这就说明，微粒贷现成的用户就很多，内测就能引导关注�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">包括我们朋友圈看到转发的那些人，其实都是比较有影响力的，至少微信好友列表的人数就比较多�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">对于我们自己做活动，也是一个道理�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">最初的启动流量，打算找哪些人开始发酵预告？通过什么渠道推�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">是微信群？还是朋友圈？还是公众号？亦或是短视频平台？</font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">除了一开始的流量外，每个渠道的流量或者每个时间段的流量推广节奏是怎么样的�?/font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;"><span style="overflow-wrap: break-word; font-weight: 700;">6、用户承�?/span></font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">千辛万苦花了时间和精力来做营销活动，最核心的目的是为了用户参与并付费转化�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">所以，营销只是第一步，做好用户承接和转化才是关键�?/font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">这对二次裂变、转化产生决定性的影响�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;"><span style="overflow-wrap: break-word; font-weight: 700;">a、产品不�?/span></font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">昨天的微粒贷活动，是因为微信的特殊原因才没有第一时间被封�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">但是对于我们来说，不管在哪个平台做活动，平台的底线不能触碰�?/font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">比如做直播，就有相应的尺度限制。从PK形式到直播内容，都要明确界限�?/font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">之前快手就有电商打赏主播百万准备卖货，但因为主播和商家直播期间涉嫌违规。直播间立马给关闭，直播权限也被封停了几天，损失可想而知了�?/font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">同样在微信，不管会不会被封，也要准备足够的域名和预案�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;"><span style="overflow-wrap: break-word; font-weight: 700;">b、服务到�?物有所�?/span></font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">用户无论是扫码参与活动，还是下单付款购买商品，最终的目的都希望自己参与的东西要好�?/font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">所以，不管你卖的是一款实物产品，还是虚拟服务，一定要让用户满意才行�?/font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">用户花了钱，花了时间，最终发现活动一堆BUG，或者产品质量有问题，并不像宣传中的那么好�?/font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">那么印象、体验都差了，口碑也没了�?/font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">想再次做拉新，转化，自然就很难�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">以上，是和大家基于微粒贷借钱这个营销活动做了一次简单回顾�?/font></font><br style="overflow-wrap: break-word;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">同时和大家聊了聊做活动广，拉新裂变的的一些营销共性，希望对各位有所帮助�?/font></font><br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <br style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma; font-size: 14px;" /> <font color="#000" style="overflow-wrap: break-word; font-family: Tahoma; font-size: 14px;"><font size="4" style="overflow-wrap: break-word;"> </font></font><font size="4" style="overflow-wrap: break-word; color: rgb(68, 68, 68); font-family: Tahoma;"><font color="#000000" style="overflow-wrap: break-word;">后续希望通过具体的课程为大家详细讲解�?/font></font><br style="overflow-wrap: break-word; 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